ASSOCIAZIONE ITALIANA CUOCHI ITINERANTI

CHEF ON THE ROAD

Some word about that

  • Branding, UI/UX, Motion

We designed the logo by integrating our personal vision of Design, Typography and iconizing the correlation that exists between the cuisine of great Chefs and the Street way of eating that is developing around us. Starting from the customer’s corporate perception, we have reconstructed the entire communication by transmitting a modern and elegant, from the study of the contents to the use of parallaxes and visual interaction animations. In addition, we had the opportunity to build a404 Custom page where the different ways of eating Street are conceptualized with animated GIFs.

More than a simple project.

The technological architecture is built on CMS WordPress , Bootstrap 3.6 , jQuery.js lib.

A.I.C.I. (Italian Association of Itinerant Chefs) with the “Chef on The Road” brand is at the center of the Street Food phenomenon by proposing a quality administration with a Show Cooking aspect that is received by the public with great appreciation.

The format provides for the preparation and administration “live” in front of the public during the main trade fairs, food and wine and cultural events.

The A.I.C.I. students  in addition to being excellent chefs, they must also have a particular predisposition for a direct relationship with the most demanding public which is precisely that of Street food.

During events with a large number of visitors, the A.I.C.I adapts to the administration of some local dishes, especially for logistical reasons, first courses or tastings.

The president is chef Massimo Perrone, Doctor of Food Science and well-known international professional.

The Charles Bluemlein Script Collection is an intriguing reminder of the heady days of hand lettering and calligraphy in the United States. From the early 1930s through World War II, there were about 200 professional hand letterers working in New York City alone. This occupation saw its demise with the advent of photo lettering, and after digital typography it became virtually extinct. The odd way in which the Bluemlein scripts were assembled and created – by collecting different signatures and then building complete alphabets from them – is a fascinating calligraphic adventure. Because the set of constructed designs looked nothing like the original signatures, fictitious names were assigned to the new script typefaces. The typeface styles were then showcased in Higgins Ink catalogs.

Alejandro Paul and Sudtipos bring the Bluemlein scripts back to life in a set of expanded digital versions, reflecting the demands of today’s designer. Extreme care has been taken to render the original scripts authentically, keeping the fictitious names originally assigned to them by Bluemlein.

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Source® Sans Pro, Adobe’s first open source typeface family, was designed by Paul D. Hunt. It is a sans serif typeface intended to work well in user interfaces.

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